Everything you need to know about SaaS lead generation

Posted by : Thyleads Team
Date : November 1, 2021

Lead generation is one of the essential parts of any business and is a must to ensure the steady growth of your business. Software as a Service, also known as SaaS, is a popular section of the market which is in high demand currently with a total market valuation of $76 billion last year. While this market is lucrative to look at, it is growing speedy and has brutal competition. The lead generation of SaaS businesses is their lifeline and thrives only when there is a consistent flow of leads.

Since the SaaS businesses are primarily internet-based, extensive research is conducted by leads before getting in touch with your business. Therefore good lead generation tactics are needed to gain the attention and interest of any prospective leads. Here are some of the key features that a SaaS business should consider if they wish to pursue a successful path.

Getting expert guidance

Consulting with an expert to scale your SaaS business is one of the best things to do if you desire to grow your business. Not only do they provide sufficient expertise, but they have years of experience dealing with market strategies and fluctuations, providing you with crucial information to make the correct decisions to direct your SaaS business in a prosperous direction.

Trained experts are sought after by major SaaS companies to bring about growth and success and help scale their business with better leads and wise decision-making. Hiring an outsourced team would also help your business focus on its growth. In contrast, the dedicated lead generation team helps supply your business with good leads to keep your business booming.

Recognize and research your clients

What most SaaS companies lack is targeting their customer base. Since most SaaS companies have a database to identify their clientele, they fail to leverage that information to generate better leads for their business. Instead, you must know your target audience and to whom your products cater, and then make specific changes to make the most out of your prospective clients.

Instead of gaining as many people as possible, a specific campaign towards your majority clientele is proven to be more beneficial than ordinary campaigns. This is because to scale a SaaS company; one must always leverage their priority customer base.

Simply your messages to help others understand

Even though every SaaS company is unique in its way, with its own sets of target audience and type of product, your leads must understand your products and business conduct without any trouble to gain a better understanding and faith in your company. Simplifying your messages is the best way to help your clients understand the product.

Breaking down your messages to their fundamentals makes it easier for your clients and interesting leads to avoid complications when going through your products and business. Message simplification is one of the most subtle and underrated aspects of scaling a SaaS business and is much more important than it seems.

Better Decision making to have better results

When dealing with a SaaS business, you must be aware of what's happening and make well-informed and wise decisions before proceeding with any issue. In addition, it is essential to make goals and decisions that are achievable and thought through instead of targeting unachievable goals that harm your business conduct and affect the morale of your staff.

Extensive research and data analysis must be conducted before setting goals for your SaaS business to avoid any waste of time and resources of your company. Not only does better decision-making help you improve your business's workflow, but it is also closely linked with your employee's conduct, thus making it a crucial factor to maintain a steady workflow in your business.

Creating an appointment setting

Appointment setting is an essential aspect of SaaS and businesses, but it plays an even more critical role in SaaS-oriented businesses. Since these businesses are highly dependent on their lead generation, appointment setting allows your business to gain a steady flow of leads worth your time and resources to secure and close better deals. An appointment setting is best done when you hire an outsourced team of experienced experts who have profound knowledge of appointment settings to help your business gain leads worth their time and avoid dead leads. Not only does this save time and money, but it is also very efficient and reduces a lot of workloads from your business and your staff.

In addition, increasing your business's sales is very much possible through appointment setting, and getting an experienced team that has sufficient resources to scale your SaaS business is almost guaranteed to give you better leads as well as widespread reach and a more significant customer base, making your business much more viable.

Final words

These are all the aspects that you need to be informed about if you're planning on improving your SaaS business, and these key points are essential to maintain a healthy flow of leads and smooth business conduct. Being informed about your competition and clients would provide you with more significant benefits. Hiring outsourced teams from lead generation is always worth the investment if done from the right place.

The key to successful SaaS lead generation is finding the right balance of marketing and sales. You need a plan that incorporates both, or you’ll only be half as effective at generating leads for your business. If you’re still struggling with any aspect of Saas Lead Generation, know that Thylead can help! We have experts on hand ready to provide advice and offer solutions tailored specifically to your needs. Contact us today if you want more information about how we can help make your next campaign an even greater success than before.

Reach us at sales@thyleads.com or visit http://www.thyleads.com/


Directing your SDR Team towards success

Posted by : Thyleads Team
Date : November 1, 2021

Expanding the deals of an organization is consistently the principal objective of each organization. In any case, to reinforce your organization's business, you need a solid Sales Department and a profoundly skilful SDR group to give strong support to the organization.

SDR or Sales Development Representative is a fundamental piece of an organization's deals. They direct the inflow of leads and are entrusted to associate with clients, judge whether they deserve being viewed as a possible lead, and give the chosen not many individuals to the central Sales team who close deals with those individuals.

An SDR has become so valuable for an organization that each organization has embraced a situation for an SDR and employed capable SDRs to help their deals, decrease the outreach team's responsibility, and grow their reach to a much more prominent audience.

Considering the increasing demand for SDRs requires extensive training and experience to become a good enough SDR. Subsequently, organizations burn through millions on preparing or rethinking capable SDRs to join their organization and take up different fundamental obligations to step up their business lead.

Setting up your SDR's Regime

●    Make sure your SDR Team is open and can communicate freely

Communication plays a significant role in an SDRs job, and talking openly with new colleagues and professionals is a must to become a competent SDR. If an SDR cannot communicate, they lack the very essence of that job, depriving them of the ability to connect with clients and discover leads. Even an efficient workflow can only be achieved with the help of smooth communication between various departments of a company.

Incorporating an Open door policy in your company also helps train SDRs passively to enhance their communication skills and level up their ability to talk openly and improve at their job as a good SDR. This method is one of the best methods used to train future SDRs in various companies.

●    Strengthening the fundamentals and making your SDRs precise 

An SDR must know what to ask someone right from the get-go because beating around the bush and wasting time would lose customers since time is essential when conversing with potential leads. Right from the very first day, SDR must know precisely what they are doing and be clear and direct about it if they conduct themselves exactly and waste neither the client's time nor the sales teams'. It is a fundamental quality of an SDR to know their job. Training their basic abilities is sufficient to help improve an SDR at conducting their job with utmost efficiency.

●    Incorporating Time management training

Since we all know that time is money, it is essential to teach your SDRs how to manage their busy schedules. SDRs collect numerous calls, communicate with various departments, and go through multiple procedures to ensure efficient work. This requires a lot of time management since slacking in any aspect of the job would have an effect that directly reflects on the company's sales and workflow.

Fundamental time management is an essential skill that goes a long way when trained to SDRs. It is a great ability that must be taught regardless of the experience of an SDR. Both novices and experienced SDRs are suggested to learn time management to improve themselves at their job.

●    Getting SDRs comfortable with Technology

Dealing with a lot of technology is required when doing a job as an SDR. Thus proper training is also needed to operate various techs efficiently to conduct their jobs correctly and without significant errors. Unfortunately, many SDRs ignore the aspect of handling pieces of technology. Later on, it damages their ability to work effectively, thus giving them a significant disadvantage in their professional career. Therefore, proper knowledge regarding technology is an essential skill in most fields nowadays and is worth including in a training course.

●    Making your SDRs equally versed in the product and process knowledge

A good SDR needs to be well-versed in both development and process knowledge to guide their customers into prospective leads and reduce the hassle for the sales team. Unfortunately, most training programs cannot balance process and product knowledge input, but finding the balance is the key to developing an effective training procedure that produces competent SDRs.

●    Simplifying your sales infrastructure

A complicated sales pitch and tons of processing only slow down an SDR and the workflow in a company. Instead, adopting a simplified sales infrastructure would not only fasten the SDRs but the entire company as a whole. In addition, reducing processes to the minimum and removing unnecessary details from the beginning of a sales pitch makes it even easier to conduct work and is very effective when increasing work efficiency.

Getting to know your SDRs better

The SDR's job is to connect with people, and the company's responsibility is to communicate with its employees. Conducting a post-training interview and following up with their work conduct regularly might seem like a hassle at first. Still, these things have a profound effect since it makes the SDRs more comfortable with the company and helps them improve their conduct of work and helps them understand the company's goals and expectations. The company is also enlightened about its effectiveness of training as well as to conduct with its employees.

Final words

Numerous companies have adopted the method of post-training interviews to judge the effectiveness of their training program and help produce more competent SDRs in the future. Even though outsourcing SDRs is widely prevalent among many companies, there are always those who prefer in-house employees, thus making an effective training procedure essential to strengthen the sales backbone of the company in the long term. A marvellous SDR takes time and experience, but a good company leads its SDRs to success with proper training.

Hiring, Onboarding, Training, Retaining and Scaling an SDR team costs a lot of time and Money. Once you hire a rep, you'll spend 3 months training them. That means you'd have to pay a salary for those days that the SDR is not productive yet.

So why not just Pay for the End Goal?

Yes, you got that right. Pay only when you talk to your prospects over zoom for at least 30 mins. The pay per appointments model by Thyleads is helping early-stage startups to save more without compromising the quality of the Sales Demos.

Reach us at sales@thyleads.com or visit http://www.thyleads.com/


Scaling Your Sales Team

Posted by : Thyleads Team
Date : October 7, 2021

Scaling a sales team is the process of enabling and supporting the growth of your company and growing without being hindered, which requires planning, funding of the proper systems, staff, and partners. But why is it so important? Let's say your product is super high in demand, and your business is taking off. Suppose you continue running it with the same amount of people as you were when it was starting up.

We won't let that happen, as long as you follow this comprehensive guide that will help lead you through the process of scaling, tips, and tricks, what you should not do, and how firms can help. Let's get started.

Make an Efficient Sales Process

The first step and the most important is making sure you have a clear and efficient sales process that reps can easily follow. Map this process out, make sure reps are trained and informed how each step works, and follow it every time. Of course, make sure the sales plan also yields significant results.The typical steps in a sales process look like this:

  • Find prospects
  • Qualify them
  • Make contact
  • Present your business/product
  • Close the deal
  • Keep as a customer

Activity-Based Selling Strategy

Once you have your sales process down, it's time to move onto the next step, choosing a strategy that best fits your sales team. The most effective strategy that is utilized across many businesses is activity-based selling.

It's the idea of keeping your focus on the actions that make a sale happen and not the results of the sale or the sale itself. There is, of course, a reason this works so well and why we are recommending you utilize this strategy!

  • Understand your goals-what specific actions will result in meeting your goal.
  • Know your why- beyond just money, what another personal meaning is behind this business/goal
  • Map your success- take notes when you were successful, take notes when you are not. See if a pattern evolves.
  • Tap action resources- use the internet and determine what sales techniques have worked and have not for other businesses. Insight can go a long way.
  • Calculate action metrics- know your KPIs (key performance indicators), keep track of them, analyse, and compare data.
  • Set weekly and daily action metrics- set a realistic target goal each day and week and track hitting them.
  • Take stock- look back at the metrics when the week is over, celebrate what you've accomplished, and look at areas you can improve in.
  • Evolve-recognize when and where things are moving better and keep moving forward from that standpoint

Streamline Your Sales Process

Having a streamlined sales process in place helps everyone, and has a particular impact on new SDRs. A clunky process will obviously slow down onboarding and ramping, but there are bigger consequences, too. The factors that create sales friction—a bloated tech stack, manual processes, and siloed workflows—add up to information overload for new hires.

When determining how to best streamline your sales process, you may want to consider the bigger picture of how your sales stages are (or aren’t) functioning in relation to what your sales team is doing on the ground. It’s also worth looking into some practical ways to make Salesforce more user-friendly, automating actions where possible.

Conduct A Interview (Post – Training)

When a new rep reaches the end of their training, schedule a post-training interview. This is a time for both parties to provide with their honest feedbacks and opinions about the process. As a leader, your feedback can include tracked metrics, success highlights, and constructive insights for further development.

Consider looking at some of the following metrics:

  • Number of net new contacts added into the system
  • Number of those contacts that entered a sequence/cadence
  • Which steps in the sequences/cadences they’re spending the most time on

These metrics reflect the effectiveness of your training and the effort your new reps are putting in.Make sure that the post-training interview is a two-way street. Your newly ramped reps should feel comfortable providing feedback on their experience as well.

Thyleads supports leading B2B technology companies by taking on the heavy lifting of cold calling their prospects to secure appointments for their sales reps. We handoff win-ready leads to accelerate your sales and grow your revenue.
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